1. Assist the AVP for Corporate Affairs and Sustainability in the creation of communications and marketing campaigns that will best promote SM Foundation (and other special projects; (e.g. Project Smart City; Henry Sy Foundation, Felicidad Sy Foundation, collab for social good etc)) on various traditional communication channels (Print, TV and Radio);
2. Assist in the production of community/social good stories for Special/Strategic Projects;
3. Assist in the creation of detailed media plans consistent with approved buying parameters/guidelines specifically on: target audience, communication goals, buying strategies, timing & scheduling, geographic considerations, and budget;
4. Assist in the harvest, development and implementation of traditional content and strategies for SMFI’s Social Good Pillars that are aimed to boost SM Foundation’s brand awareness and credibility on the following platforms:
• TV
• Radio
• Print
5. Assist in the Implementation of plans and monitoring of the performance of offline advertising and advertorial campaigns (TV, Radio, etc.); Prepare and rationalize post buy reports based on implementation versus the approved media plans and communication goals;
6. Assist in building and maintaining relationships with clients, advertising platforms and media vendors
7. Manage and monitor the Traditional Communications performance of SMFI’s communications and provide analysis for continuous content improvement; and
8. Manage and sustain the following communications tracker: Trad Content tracker, Advertorial Trackers, Trad Media Performance and Advertorial expenditure reports.
1. Assist the AVP for Corporate Affairs and Sustainability in the creation of communications and marketing campaigns that will best promote SM Foundation (and other special projects; (e.g. Project Smart City; Henry Sy Foundation, Felicidad Sy Foundation, collab for social good etc)) on various traditional communication channels (Print, TV and Radio);
2. Assist in the production of community/social good stories for Special/Strategic Projects;
3. Assist in the creation of detailed media plans consistent with approved buying parameters/guidelines specifically on: target audience, communication goals, buying strategies, timing & scheduling, geographic considerations, and budget;
4. Assist in the harvest, development and implementation of traditional content and strategies for SMFI’s Social Good Pillars that are aimed to boost SM Foundation’s brand awareness and credibility on the following platforms:
• TV
• Radio
• Print
5. Assist in the Implementation of plans and monitoring of the performance of offline advertising and advertorial campaigns (TV, Radio, etc.); Prepare and rationalize post buy reports based on implementation versus the approved media plans and communication goals;
6. Assist in building and maintaining relationships with clients, advertising platforms and media vendors
7. Manage and monitor the Traditional Communications performance of SMFI’s communications and provide analysis for continuous content improvement; and
8. Manage and sustain the following communications tracker: Trad Content tracker, Advertorial Trackers, Trad Media Performance and Advertorial expenditure reports.
• Highly skilled in communications
• Highly skilled in communications
• Media Relations/Media buy
• Highly skilled in Creative Writing, Sustainability and CSR Communications / Cause Marketing
• Basic Project Management skills
• Above average presentation and oral skills
• Organized, Articulate and good command of the English and Filipino language
• Able to balance creativity and strategic thinking
• Team player
• Problem solver with the ability to execute innovations related to role
• Communicates effectively (written and verbal) to business units being supported
• Supervisory Skills - Able to supervise and assign tasks to team members
• Fast learner – Able to hit the ground running with little guidance day-to-day
• Research, Analytical, Investigative skills - for research and solving problems/issues
• Preferably a bachelor’s degree holder major in Communications, Communication Arts, Development Communications, Advertising and Marketing
At least five years experience in Public Relations, Corporate Communications, CSR / Cause Marketing
• Responsible for the production of communication campaigns that will best promote SM Foundation on various traditional communication channels (Print, TV, and Radio);
• Through sustained media relations, ensure that SM’s social good efforts are strategically cascaded and promoted;
• Manage the communications performance of SMFI’s social good stories