Collaborate with Partners and Comms team to identify and secure partners for member acquisition and retention initiatives
• Analyze brand positioning and consumer insights
• Shape and communicate visual concepts of SMAC Prestige
• Lead creative development to motivate the target audience to “take action”
• Responsible for all marketing initiatives that will increase member acquisition and retention for the loyalty program.
• Responsible for marketing strategy formulation, plan implementation, and giving reports and insight updates to the team and senior management.
• Good knowledge of online advertising platforms & analytic tools
• Project Management skills
• Ability to handle multiple projects at the same time
Bachelor's Degree in Business administration, Marketing, or any related course
• At least 6 years of marketing experience with a proven track record on digital and mobile app marketing
He / She will create and execute integrated marketing campaigns that span digital and offline platforms.