The SEO Manager will be responsible for developing, implementing, and managing our SEO strategy to increase our online visibility and drive organic traffic to our website. This role requires a blend of technical SEO expertise, content optimization skills, and a solid understanding of website development principles to ensure our site architecture and content are optimized for search engines.

• Technical Skills:
o Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
o Basic understanding of website development (e.g., HTML, CSS, JavaScript).
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Content Skills: Excellent content creation and optimization skills, with a keen understanding of how content impacts SEO.
• Communication: Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
• Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
• Innovative Mindset: Creative thinker with a proactive approach to identifying and solving problems.

• Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

• Experience: 1-3 years of experience in SEO, preferably in a managerial or strategic role.

• SEO Strategy Development: Develop and execute comprehensive SEO strategies that align with business goals and drive organic growth.
• Keyword Research: Conduct in-depth keyword research to identify high-traffic, relevant keywords and phrases that will drive organic traffic and conversions.
• On-Page Optimization: Optimize website content, meta tags, headings, images, and other on-page elements to improve search engine rankings and user experience.
• Technical SEO: Implement and oversee technical SEO practices, including site architecture, URL structure, schema markup, and page speed optimization.
• Content Strategy: Collaborate with the content team to create and optimize high-quality, engaging content that is aligned with SEO best practices.
• Link Building: Develop and manage link-building strategies to increase domain authority and improve search engine rankings.
• Analytics and Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide insights and recommendations based on data analysis.
• Website Development Support: Work with the web development team to ensure SEO best practices are integrated into website development and maintenance processes.
• Stay Updated: Keep up-to-date with the latest industry trends, algorithm updates, and best practices in SEO to ensure ongoing optimization and competitiveness.
• Competitor Analysis: Conduct regular competitor analysis to identify opportunities and areas for improvement in our SEO strategy.